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Keywords: Marketing knowledge management
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 653–681.
Published: 11 January 2022
.... Amandeep Dhir can be contacted at: amandeep.dhir@uia.no 01 03 2021 30 06 2021 30 10 2021 06 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing knowledge management Knowledge acquisition Integrated consultancy...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 586–601.
Published: 09 December 2021
...Veronica Scuotto; Chiara Nespoli; Rosa Palladino; Imen Safraou Purpose By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs...
