... © Emerald Group Publishing Limited 2007 --> Marketing management Product management This book is nicely written, easy to follow and moves the reader from the changing sociology of the consumer, the ever moving landscape of competition, strategic planning, customer service, corporate...

... framework of Alderson in combination with transaction cost theorizing. The paper provides a novel theoretical approach for understanding the evolution of marketing institutions in the export marketing field. © Emerald Group Publishing Limited 2005 Exports Marketing management Transaction costs...

... is presented. International marketing Culture (sociology) Marketing management Knowledge management When marketers discuss culture in an international context, the name of Hofstede is invariably invoked and his dimensions are applied with the authority of holy writ. Just a few recent issues...

.... The question becomes how are these boundary‐spanning managers going to be identified and selected for global assignments. This paper examines the staffing options for marketing managers of integrative (i.e. relational) and market (i.e. transactional) modes of norm‐based control of global channels...

... Cultures (3rd edition) . Harlow : Financial Times with Prentice‐Hall   2000 . , ISBN: 0‐13‐010668‐2 National cultures International marketing Globalization Consumer behaviour Marketing management Marketing communications ...

...), “ Improving trade show effectiveness by analyzing attendees ”, Industrial Marketing Management , Vol. 22 , pp. 311 ‐ 18 . Dekimpe , M.G. , Francois , P. , Gopalakrishna , S. , Lilien , G.L. and Van den Bulte , C. (1997), “ Generalizing about trade show effectiveness...

...Don E. Schultz Frances   Cairncross . The Death of Distance ‐ How the Communications Revolution will Change Our Lives . Harvard Business School Press , 1997 . 303 pp , ISBN: 0‐75281‐250‐5 Marketing communications Marketing management New technology International...

... (Dalgic, 1994). © Company 1998 Europe Market orientation Marketing concepts Marketing management Marketing research USA The marketing concept is basically a straightforward and logical idea, which puts the customer at the centre of overall activities of the firm. In principle...

...Imad B. Baalbaki; Naresh K. Malhotra By standardizing the marketing effort over similar worldwide segments and differentiating it across dissimilar worldwide segments,the international marketing manager is able to reap the advantages of both standardization and customization. The choice...

..., recognising the interdependencies and cost implications of each function, is essential for a complete conceptualisation of the foreign market servicing decision. © MCB UP Limited 1990 International trade Marketing channels Marketing management Multinationals Foreign Market Servicing...

... lack of awareness and understanding of the benefits of zone operations on the part of potential zone users. Implications are discussed from a marketing management perspective. © MCB UP Limited 1989 Marketing management Managers USA International Marketing Review 6,6 Foreign-Trade Zones...

.... Bivariate and multivariate analyses are performed with the purpose of identifying critical export marketing success factors. Links to previous research are discussed and implications for export marketing management considered. The article concludes by discussing future research on successful export...