...Nicolas Papadopoulos; Oscar Martín Martín; Shirley Ye Sheng; Michael R. Mullen Purpose The purpose of this paper is to propose a new model for export market opportunity analysis by combining the marketing‐based overall market opportunity index (OMOI) with the economic‐based gravity model in order...

... across various industries. Their model combines the marketing‐based Overall Market Opportunity Index with the economics‐based gravity model of international trade, such that variables from both models are used to analyse export market opportunities at the industry level. Continuing with a macro‐level...

... 2007 Retailing Divestment International business Corporate strategy Marketing opportunities Recent years have seen researchers highlighting the operational challenges of “getting out” of international retail markets (Alexander and Quinn, 2002 ; Burt et al., 2002). Burt...