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Keywords: Marketing opportunity
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Journal Articles
Business‐to‐business market making on the Internet
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1997) 14 (5): 345–361.
Published: 01 October 1997
... recognition. © MCB UP Limited 1997 Auctions Business‐to‐business marketing International trade Internet Marketing channels Marketing opportunity The diffusion of the Internet, and with it electronic commerce, is promoting a transformation in the business landscape as different...
