...Hojoon Choi; Kyung Yul Lee; Temple Northup; Nah Ray Han Purpose This study aims to investigate how cultural value orientations influence electronic word-of-mouth (eWOM) behaviors through the mediation of various social relationship motivations. In particular, this study focuses more...

..., the authors illuminate several novel relationships (e.g. between basic psychological needs, cosmopolitanism and xenocentrism), and elucidate the role played by a key personality dimension, neuroticism, in mediating the relationships between basic psychological needs and the two outgroup orientations...