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Keywords: Mexico
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Journal Articles
I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (1): 137–155.
Published: 08 February 2016
...Professor John Ford and Professor Vicky Crittenden; Reto Felix; Karin Braunsberger Purpose – The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico. Design/methodology/approach...
Journal Articles
A cross‐national and cross‐generational study of consumer acculturation to advertising appeals
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (5): 418–439.
Published: 06 September 2013
.../approach Using two‐factor theory as our theoretical prism, the study offers salient hypotheses regarding consumer perceptions of puffery‐laden advertising appeals, which are then tested in a cross‐national experiment in the USA and Mexico. Findings The results show that Mexican consumers are more...
Journal Articles
Emergence of a third culture: shared leadership in international strategic alliances
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2005) 22 (1): 67–95.
Published: 01 February 2005
...). Strategic alliances Management styles Cross‐cultural management Mexico United States of America © Emerald Group Publishing Limited 2005 1. propose a model to understand the effects of personality traits, national culture, and management team culture on the management style of top...
Journal Articles
Managerial Implications of the North American Free Trade Agreement
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1993) 10 (4)
Published: 01 April 1993
...Paul Herbig; Ken Day The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What...
