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Keywords: Middle East
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (1): 52–77.
Published: 09 February 2015
...Cristiana R. Lages; Gregor Pfajfar; Aviv SHOHAM Purpose – The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East (ME) and Africa regions. In particular, this study seeks to identify the reasons for and implications of the paucity of ME...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (1): 53–67.
Published: 01 February 2004
... intentions of marketers in the Middle East. A self‐administered questionnaire was used as the data collection technique for this study. Perception of ethical problem and ethical intention were operationalized by means of two marketing ethics scenarios. Age of respondents was measured directly and perceived...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1993) 10 (1)
Published: 01 January 1993
...Robert C. Erffmeyer; Jamal A. Al‐Khatib; Mohammed I. Al‐Habib; Joseph F. Hair The aftermath of the 1990 Middle East war and the region′s subsequent exposure to Western technologies and lifestyles has contributed to an accelerated opening up of Arabic culture to Western ideas. Often relegated...
