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Keywords: Mix
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (1): 116–117.
Published: 01 January 2006
... and Linder Brown . International Marketing: An SME Perspective . Harlow : Pearson Education Limited 2004 . 720 pp. , ISBN: 0‐273‐67323‐8 © Emerald Group Publishing Limited 2006 --> International marketing Small to medium‐sized enterprises Mix Marketing strategy...
