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Keywords: Mode choice
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 246–275.
Published: 11 April 2016
...Katharina Laufs; Michael Bembom; Christian Schwens Purpose – Using arguments from the upper echelons perspective this paper aims to examine the impact of CEO characteristics on small and medium-sized enterprises’ (SMEs’) equity foreign market entry mode choice and how these associations...
