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Keywords: Model specification
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 894–905.
Published: 03 May 2022
... (2013) meta-analytic data to compare the model to alternative model specifications. Findings The analysis reveals both conceptual and statistical shortcomings of the intertwined model of reactance in its current/traditional form. It also draws attention to other model specifications that provide...
