... quality car at a lower price. Shows that while CO did not affect the amount of pre‐purchase search, it had a significant impact on the efficiency of consumer choices. © MCB UP Limited 1995 Consumer behaviour Country of origin Motor industry Product information In an era of increasingly...

... of the expressed preferences in each country and provides managerially relevant information on the product attributes that should or should not be standardized. © MCB UP Limited 1995 Brands Europe International standards Motor industry Products While standardization itself has been a topic...

... offers marketers insight in understanding the basis for apparent preferences found in some perceptual studies. © MCB UP Limited 1993 Country of origin Marketing strategy Motor industry Product quality Objectives Quality control Research The Effects of Alternative Measures of Country...