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Keywords: Multi-theoretical perspectives
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (2): 342–359.
Published: 09 April 2018
... involvement has become more significant in the 2000s. This review considers studies published between 2000 and June 2015. Systematic review Emerging market firms EMM-centric theories Entry mode strategies Multi-theoretical perspectives Table III Distribution of empirical articles per home...
