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Keywords: Multicultural marketplace
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (3): 445–463.
Published: 07 December 2018
... on UA by testing how two moderators could activate either a prospective or an inhibitory form of uncertainty. It also contributes to research on ICSE, by focusing on customer-to-customer interactions in a multicultural marketplace. Figure 1 The research model According to Uncertainty...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (2): 181–199.
Published: 13 April 2015
...Dr Catherine Demangeot, Professor Amanda J. Broderick,Professor C. Samuel Craig; Pilar Rojas Gaviria; Julie Emontspool Purpose – Studying the cultural dynamics of expatriate amateur theater in Brussels, the purpose of this paper is to investigate multicultural marketplace development in global...
