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Keywords: Multinational business enterprise
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (3): 189–210.
Published: 24 May 2013
...Jan-Erik Vahlne; Jan Johanson Purpose – This paper seeks to offer a model on the evolution of the multinational business enterprise (MBE). It is meant to be an alternative to the eclectic paradigm, the preeminent theoretical tool applied in studies of the multinational enterprise (MNE...
