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Keywords: Multiple imputation
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Journal Articles
Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 454–482.
Published: 09 May 2016
.... Research limitations/implications – Considering multiple imputation, the present exploratory study suggests that there are several concerns and issues that should be taken into account when planning CCCSs (or split questionnaire or sub-sampling designs). Even if there are several advantages available...
