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Keywords: Munificence
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Journal Articles
Push and pull factors in international franchising
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2017) 34 (1): 29–45.
Published: 13 February 2017
...Melih Madanoglu; Ilan Alon; Amir Shoham Purpose Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions affects US international franchising expansion. Design/methodology...
