Keywords: Mutuality
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Journal Articles
International Marketing Review (2021) 38 (6): 1331–1369.
Published: 23 August 2021
... relationships, few studies have looked at dyadic data to investigate the impact of mutuality of relational variables on the exporter-importer relationships. The objective of this study is to understand the impact of mutuality of key relational variables on exporter-importer relationship performance. A dyadic...

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