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Keywords: National economy
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (1): 62–89.
Published: 20 February 2009
... and flexibility when applied to an unusual context in terms of time and space. © Emerald Group Publishing Limited 2009 Resource management Advertising agencies National economy Hungary Market forces A critical area of concern for international marketers interested in transitional economies...
