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Keywords: Netherlands
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1988) 5 (2): 20–30.
Published: 01 February 1988
...Bronislaw J. Verhage; Eric Waarts This article reports the findings of an investigation into marketing management in the Netherlands. It specifically analyses the level of marketing orientation and practice in Dutch industry and also examines the relationship between the implementation...
