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Keywords: Network structure
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (1): 2–17.
Published: 12 February 2018
... for the relationship between network structure and the willingness of the outsider to invest in gaining insidership. The analysis of the paper also shows that the positional attributes of the network insider are relevant in outsiders’ motivation in terms of the speed of market entry that they seek to achieve...
