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Keywords: Networking with peers
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Journal Articles
Wanderlust and local choices: unveiling digital nomads’ preference for local brands through emotion, countryphilia, and identity
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (2-3): 412–434.
Published: 04 June 2025
... disidentification Networking with peers Remote working has recently become a widespread socio-cultural phenomenon. Around 73 million people take advantage of digital and global work opportunities with flexible remote working – a number that is predicted to rise to 92 million by 2030 (World Economic Forum...
