.... Draws attention to the need for more research into what is considered a highly complex and challenging business activity – the management of new product development and launch in international markets. © MCB UP Limited 2002 Product innovation Production management New product development...

... and group learning processes.” Third, while previous research (Gatignon and Xuereb, 1997; Song and Parry, 1997) finds that business environment influences organizational behavior in new product development in the context of a domestic market, few studies provide empirical results regarding how competitive...

... from consumer packaged goods to electronics, from appliances to pharmaceuticals, and from automobiles to steel. Firms that consistently define, resource and execute new product development projects significantly more effectively and efficiently than their competitors are rewarded by significant...

... research New product development Product innovation Product development (or innovation) can contribute to a number of important business objectives. Four objectives are particularly well served by product development: first, building strategic competitive advantage in target markets; second...

... strategy Industry Innovation New product development Technology Today manufacturing companies are faced with intensifying competition and a turbulent economic environment. To some extent technology is seen as a means by which firms can strive to adapt to the requirements of this difficult...

... almost three time the market share, and had a strong positive impact on the firm, as shown in Table V . Innovation Marketing New product development Organizational design Product management Time‐to‐market Product innovation is central to business prosperity. As industries and companies...

...Susan J. Hart; Michael J. Baker A recent focus of attention in the new product development literature has been the need to quicken the process of development in order to decrease “time‐to‐market”. Various amendments to the traditional activity‐stage models have been proposed, but few deal directly...

... than those who look at one set of factors alone. © MCB UP Limited 1993 Australia International trade Licensing New product development Strategic management Technology‐led strategy International Marketing Review 10,2 4 Submitted May 1992 Revised September 1992 November 1992 Relative...