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Keywords: Northern Ireland
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (2): 195–215.
Published: 01 April 2003
... that are increasingly recognising the benefits of inward investment: Northern Ireland and Bahrain. Although different in may respects, these two regions share similar economic and political characteristics and this study compares the perceptions of the managing directors of foreign companies who have chosen to invest...
