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Keywords: Offset agreements
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Journal Articles
Strategic orientations towards countertrade opportunities in emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1996) 13 (4): 102–120.
Published: 01 August 1996
... on business environment dynamics and reflecting organizational competences. © MCB UP Limited 1996 Countertrade International trade Offset agreements Strategy For many years now academics have charted the increasing turbulence of the international marketing environment...
