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Keywords: Online consumption communities
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Journal Articles
Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, Tana Cristina Licsandru, Thanos Papadopoulos
Journal:
International Marketing Review
International Marketing Review (2021) 38 (5): 900–926.
Published: 26 August 2021
...Koblarp Chandrasapth; Natalia Yannopoulou; Klaus Schoefer; Tana Cristina Licsandru; Thanos Papadopoulos Purpose The purpose of this study sets out to examine (1) how have conflicts been conceptualized and operationalized within the context of online consumption communities? (2) what are the main...
Includes: Supplementary data
