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Keywords: Open-mindedness
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (3): 365–390.
Published: 07 December 2018
...Gro Alteren; Ana Alina Tudoran Purpose The purpose of this paper is to investigate the role of relational competences, such as open-mindedness and the ability to adapt business style, in developing trustworthy relationships through communication in the export markets in different cultural contexts...
