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Keywords: Operational capabilities
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (2): 320–341.
Published: 09 April 2018
...Dario Miocevic; Robert E. Morgan Purpose The academic inquiry of operational capabilities (OCs) has claimed focal interest in mainstream strategy research. Recent theoretical advances suggest these capabilities are a fundamental trigger to the identification and exploitation of entrepreneurial...
