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Keywords: Organizational design
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (1): 60–76.
Published: 01 February 1994
.... The majority of the NewProd results referred to in the current article are based on two studies: Innovation Marketing New product development Organizational design Product management Time‐to‐market More evidence: Key marketing tasks were the ones most often omitted in new product projects...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1990) 7 (2)
Published: 01 February 1990
... for sourcing abroad. The discussion examines the structural and environmental issues that must be considered in designing an effective organisation. © MCB UP Limited 1990 Materials management Organizational design Purchasing International Marketing Review 7,2 Organisation, Communication and Co...
