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Keywords: Organizational development
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1998) 15 (3): 205–214.
Published: 01 June 1998
... Communications Competitive advantage Key accounts Learning organizations Marketing concepts Organizational development The culture of DECOY in 1986 could only be described as open. (For details about the culture and an attempt to change it, see Susbauer et al., 1994.) The chairman and other...
