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Keywords: Organizational policy
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (4): 56–68.
Published: 01 August 1994
..., they are consistent with the assumptions which underlie the selection of franchising as an organizational form. © MCB UP Limited 1994 Franchising Management attitudes Organizational policy USA Although much attention has been focused on understanding the motivations which cause firms to begin...
