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Keywords: Outsider-CEOs
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1309–1330.
Published: 23 June 2022
... shortfall when the CEO is an outsider-CEO than when the CEO is an insider-CEO. Originality/value This study proposes that the interaction between innovation aspiration shortfall and CEO origin can be a useful predictor of EEFs' international expansion. In the field of international business research...
