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Keywords: Pakistan
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Journal Articles
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 734–754.
Published: 21 May 2021
...-technology sectors in emerging markets influences the nature of the intra-organizational knowledge being transferred. Design/methodology/approach A total of 180 completed survey responses from all cellular network providers operating in Pakistan were analyzed. This study uses multiple regression analysis...
