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Keywords: Patents
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (4): 548–552.
Published: 10 July 2019
... Patents K-Pop Bottom of the pyramid Social exclusion Globalization refers to the “process of reducing barriers between countries and encouraging closer economic, political, and personal interaction” (Spears et al., 2004 , p. 57). From a sociocultural perspective (Tomlinson, 1999...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1988) 5 (2): 31–40.
Published: 01 February 1988
...Thomas J. Maronick Marketing executives face numerous hurdles in introducing new products into foreign markets. This article examines the difficulties multinational firms face in patenting new products in the EEC, the difficulties they face in protecting those patents, and the steps the EEC has...
