Keywords: Path modelling
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Journal Articles
International Marketing Review (2016) 33 (3): 405–431.
Published: 09 May 2016
... the measurement invariance of composite models (MICOM) when using variance-based SEM, such as partial least squares (PLS) path modeling. Design/methodology/approach – A simulation study allows us to assess the suitability of the MICOM procedure to analyze the measurement invariance in PLS applications...

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