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Keywords: Perceived AI usefulness
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (4): 736–755.
Published: 17 August 2020
.... Additionally, it enriches channel choice literature by introducing perceived AI usefulness. Guangkuan Deng can be contacted at: styzdgk@126.com 25 01 2019 20 08 2019 12 02 2020 01 05 2020 30 06 2020 10 07 2020 12 07 2020 © Emerald Publishing Limited 2020...
