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Keywords: Perceived intrusiveness
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–24.
Published: 25 September 2026
...Ana Catarina Cadima Lisboa; Aswo Safari; Barbara Józefowicz Purpose This study aims to explore how advertising personalization and perceived intrusiveness influence consumers' attitudes toward social media ads and their subsequent electronic word-of-mouth (eWOM) behaviors. Using the privacy...
