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Keywords: Perceived product quality
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (7): 47–66.
Published: 06 June 2025
...Chiara Marinelli; Marco Balzano; Guido Bortoluzzi Purpose This paper examines the impact of ambiguous product descriptions resulting from translation on perceived product quality, analyzing how this relationship varies between offline and online purchase contexts. Design/methodology/approach...
