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Keywords: Perceived risk
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Journal Articles
Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective
Available to PurchaseCarlo Giglio, Nilay Bıçakcıoğlu-Peynirci, Maria-del-Mar Alonso-Almeida, Cristina Miguel, Ivana Nacinovic Braje
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1146–1174.
Published: 05 September 2025
... European countries (i.e. UK, Croatia, Italy, Turkey and Spain) by using survey data from 534 consumers and structural equation models. Findings The findings indicate that perceived risk and lack of service quality exert a significant influence on consumers’ attitudes, with distrust serving...
Journal Articles
Risk, trust, and consumer online purchasing behaviour: a Chilean perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (3): 253–275.
Published: 25 May 2012
...Fernando Fastoso; Jeryl Whitelock; Constanza Bianchi; Lynda Andrews Purpose The purpose of this study is to investigate Chilean consumers’ online purchase behaviour with a specific focus on the influence of perceived risk and trust. Studies of this nature have been conducted quite extensively...
