Keywords: Perceived risk
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Marketing Review (2012) 29 (3): 253–275.
Published: 25 May 2012
...Fernando Fastoso; Jeryl Whitelock; Constanza Bianchi; Lynda Andrews Purpose The purpose of this study is to investigate Chilean consumers’ online purchase behaviour with a specific focus on the influence of perceived risk and trust. Studies of this nature have been conducted quite extensively...

or Create an Account

Close Modal
Close Modal