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Keywords: Perceived risk
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International Marketing Review (2012) 29 (3): 253–275.
Published: 25 May 2012
...Fernando Fastoso; Jeryl Whitelock; Constanza Bianchi; Lynda Andrews Purpose The purpose of this study is to investigate Chilean consumers’ online purchase behaviour with a specific focus on the influence of perceived risk and trust. Studies of this nature have been conducted quite extensively...

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