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Keywords: Personalization-privacy paradox
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–24.
Published: 25 September 2026
... and regulatory contexts shape the personalization–privacy paradox in eWOM outcomes. Ana Catarina Cadima Lisboa can be contacted at: ana.lisboa@ua.pt Declaration of interest statement: The authors report there are no competing interests to declare. 01 11 2025 10 02 2026 05 05...
