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Journal Articles
An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 377–396.
Published: 12 May 2020
... international experience is associated with an acquisition in any phase, while mode experience and value-adding experience are associated with postinitial acquisitions. There is no association between mode experience and greenfield investments. Research limitations/implications Knowledge-based theory...
