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Keywords: Place branding
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (2): 239–242.
Published: 24 April 2007
...Sergio Carvalho Eugene D. Jaffe and Israel D. Nebenzahl . National Image & Competitive Advantage: The Theory and Practice of Place Branding, 2nd ed. . Gylling, Denmark : Copenhagen Business School PressNarayana Press 2006 . 238 pp. , ISBN: 87‐630‐0172‐1 ©...
