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Journal Articles
Segmenting the Arab markets on the basis of marketing stimuli
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2002) 19 (6): 611–636.
Published: 01 December 2002
.../consumers be classified and grouped? Market segmentation Arab countries Standardization Premium products © MCB UP Limited 2002 Referring to Kaynak’s (1985b) study, Arab countries can be segmented in a two‐step process. First, based on the characteristics of each national market...
