...Emi Moriuchi Purpose The purpose of this paper is to assess the impact of country-of-origin (COO) cues and pricing perspective based on the third-party seller's name, intermediary, on consumers' purchasing decisions on e-commerce sites. A model was proposed to investigate consumers' perception...

...Oded Lowengart; Shlomo Mizrahi Examines the conditions and different structural settings in which a retailer is likely to apply an international reference price strategy to an imported product. We define the term “international reference price” as an external reference price that reflects...

...Sharon V. Thach; Catherine N. Axinn This article reports the findings of an investigation into pricing and financing practices of exporting firms. The research addressed the relationship between commitment to exporting and level of export achievement with the uses of various tactical options...

... domestic product line promotion. © MCB UP Limited 1989 Export Marketing Pricing Promotion Industrial performance Are Exporting Firms Modifying Modifying Product, Pricing Their Product, Pricing and and Promotion Promotion Policies? Policies? by Bruce Seifert and John Ford Old Dominion...