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Journal Articles
The effectiveness of female nudity in advertising in three European countries
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2010) 27 (5): 562–578.
Published: 14 September 2010
... these findings might assist an advertiser that plans to use such forms of communication. Advertising Advertising effectiveness Print media Czech Republic France Spain © Emerald Group Publishing Limited 2010 If the product in the advertisements lacks any relationship with nudity...
