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1-4 of 4
Keywords: Privatization
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (3): 366–380.
Published: 01 June 2010
...Xiaohua Lin Purpose The purpose of this paper is to develop initial conceptualizations on two types of Chinese multinational corporations (MNCs), that is, state‐ and privated‐owned MNCs, in terms of internationalization motivation, entry strategy, and managerial capabilities. Design/methodology...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (6): 666–667.
Published: 01 December 2004
... of the windows of opportunity that are possible with winning strategies in Latin markets. In this section, the authors analyze the strategies that are possible in uncertain and volatile markets. The process of privatization, market liberalization and other structural reforms are the drivers of opportunity, which...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1995) 12 (5): 49–59.
Published: 01 October 1995
...Suzanne Loker As Czech apparel and textile firms have moved towards privatization following the 1989 revolution, they have reduced their dependence on the state‐owned export organization, Centrotex, and they have introduced in‐house marketing activities, departments and strategies. Discusses...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (2): 47–51.
Published: 01 April 1994
... retailing, particularly in respect of Skala Trade and Centrum; lack of attention to important privatization developments now taking place; and failing to take stock of the effects of economic conditions on consumer behaviour, and mistaking cosmetic alterations to structure for real advances in development...
