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Keywords: Process thinking skills
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (1): 302–332.
Published: 22 June 2023
.../methodology/approach The authors test their proposed model using path analysis with data collected from export managers working in 204 small- and medium-sized Turkish exporters operating in various sectors. Findings The findings suggest that the positive effect of export managers’ process thinking skills...
