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Keywords: Product preferences
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (2): 490–513.
Published: 18 March 2024
...Amonrat Thoumrungroje; Adamantios Diamantopoulos; Nathalie Caroline Scherer Purpose Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic products objectively outperform...
