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Keywords: Product purchase intention
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Journal Articles
Consumer pandemic animosity: scale development and validation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1417–1442.
Published: 01 September 2022
... experiences with immigrants (see Moufakkir, 2014). Consumer pandemic animosity Beliefs and emotions CPA scale Product purchase intention Travel intention China The recent global outbreak of the novel coronavirus (COVID-19) has had profound repercussions on individuals' lives and business...
