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Keywords: Product technology
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (4): 446–462.
Published: 01 August 2003
... acceptance model (TAM) – the “extended TAM” – applied to the study of international transfer of product technology. The extended TAM model derives from the TAM of Davis et al., extensively used in information technology applications. The extended TAM is built on the premise that a person's attitudes...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (4): 387–407.
Published: 01 August 2002
...) mentioned that when production technology is not standardised, there should be differences in country manufacturing skills and thus, COO effects should be even more pronounced. © MCB UP Limited 2002 Research proposition 2. NICs are less favourably evaluated as COOs for technologically...
