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Keywords: Product testing
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (1): 32–46.
Published: 01 February 1994
... newer technologies. The evident power of development led Chrysler, Ford, and General Motors, as well as many European firms, to launch major efforts to revamp their approach to product development. Communications Design New product development Problem solving Product development Product...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1991) 8 (3)
Published: 01 March 1991
..., such as purple and grey, hold opposite meanings in different cultures. © MCB UP Limited 1991 National cultures Product positioning Product testing Cross-cultural Colour Comparisons: Global Marketers Beware! Laurence Jacobs, Charles Keown, Reginald Worthley University of Hawaii, USA, and Kyung-Il...
